Distinctly Yellow, Uniquely Canadian
The gin market in Quebec has grown significantly over the past decade, making it harder for early pioneers like Ungava Gin to stand out. With a redesigned bottle and packaging, Ungava needed to reconnect with Quebecers by showcasing its unique qualities –– its distinct yellow colour, derived from northern Quebec botanicals. We were tasked with reintroducing the brand to loyal fans, while attracting new consumers during the high-profile CBC broadcast of the Tokyo 2020 Olympics.
We focused on Ungava’s distinctiveness, its smooth taste, local botanicals, and vibrant yellow hue, while leveraging the redesigned packaging to create a holistic and impactful brand message.
The campaign revealed the redesigned bottle while highlighting Ungava’s unique features. In Quebec, we added humor and local colloquialisms for cultural resonance. Broadcast, out-of-home boards and promoted social and digital ads across Quebec and Ontario, built awareness and excitement.
The campaign reintroduced Ungava as a bold, uniquely Canadian gin, successfully reconnecting with existing fans and captivating new consumers across key markets.
2021
2022
