Redefining Protein with Taste, Convenience and Innovation
As a leader in the poultry market, Perdue Farms faced growing competition and evolving consumer demands for quality, convenience, and innovation. They were looking to stand out across four key initiatives: ground turkey, flavour-infused proteins, Space Nuggets, and Air Fryer Ready wings, while maintaining their trusted reputation.
We developed cohesive packaging and product strategies to elevate Perdue’s presence across categories. By blending bold, distinctive designs with messaging that emphasized convenience, flavour, and innovation, the new packaging connected with both new and loyal customers.
For ground turkey, bold colours and playful product windows differentiated Perdue from competitors. Flavour-infused proteins highlighted flavour discovery with vibrant patterns and farm illustrations. Space Nuggets embraced a cosmic adventure theme to delight kids and reassure parents. Air Fryer Ready wings captured the air fryer trend with sleek designs emphasizing premium convenience and indulgence.
These designs boosted Perdue’s retail presence, transforming its products into category leaders. The brand captured attention in competitive markets, met shifting consumer expectations and reinforced Perdue’s position as a trusted, innovative protein provider.
