Nordic Milk Arrives in Town
Nutrinor Co-op, a leader in sustainable agriculture, sought to celebrate the pride of Saguenay–Lac-Saint-Jean consumers while expanding its appeal across Quebec. The challenge: give the brand a strong voice to connect with a new generation seeking authentic, local, and environmentally respectful products.
We positioned Nutrinor’s flagship product, milk, as the perfect embodiment of the co-op’s mission and values: sustainability, traceability, and local pride. A strategic rebranding exercise created a distinct identity centered on Nordic Milk™, uniting Nutrinor’s strengths into a consistent, meaningful story.
The new identity featured an organic logo inspired by Lac-Saint-Jean and packaging illustrated by Quebec artist Maxime Prévost, proudly showcasing the cows behind the milk. With “Nordic Milk Arrives in Town” at the heart of the communication platform, the campaign celebrated Nutrinor’s expansion from rural roots to urban audiences across digital, social, radio, and content campaigns, making the brand instantly recognizable and resonant.
The campaign reached over 800,000 consumers in just five weeks, driving increased distribution, sales, and strong growth in the organic and lactose-free segments across Quebec.
2021
