IKEA has Storage For All
Recognizing life can be messy, IKEA set out to help Canadians find affordable, quality storage solutions to combat their clutter. Our approach: free Canadians from feeling “stuffocated” by their possessions, by empowering them to create more space to enjoy their homes.
We began by tapping into the emotional connection people have with their belongings, then reminding them they don’t have to choose between things they love and space they need. IKEA has “Storage for all”.
Each quarter, the campaign focused on a different area of the home tailored to a relevant theme like, “Storage Solution Resolutions” for the holiday season. Iconic IKEA products were used to highlight the brand’s capacity to address customizable storage needs across every room.
The campaign, executed across multiple channels, not only created awareness of IKEA’s extensive range of storage solutions, it empowered Canadians to create the space they need to truly, “Bring home to life.”
