Tout le Stade, All the Energy
For our second campaign with CF Montréal, we were tasked with expanding the club’s fanbase while increasing awareness and pride. The goal: unite Montrealers around their team and the passion it represents.
We positioned CF Montréal as a unifying force, celebrating the city’s diversity and vibrant multicultural spirit. By tapping into the rallying cry “Tout le stade” (All of the stadium), we embraced the energy and inclusivity of the fans, inviting all Montrealers to join the action and feel the contagious excitement of Saputo Stadium.
The campaign used bold visuals and messaging to highlight the passion of CF Montréal. Advertising billboards, banners, and 15- and 30-second video spots aired across TV, digital platforms, and social media. Radio scripts targeted sports enthusiasts on BPM Sports and TSN 690, amplifying the club’s dynamic and inclusive appeal.
The campaign strengthened CF Montréal’s connection to the city, driving excitement, unity, and pride among fans, both seasoned and new, cementing the team’s role as a cultural and emotional touchstone.
