Revitalizing Joy in Every Scoop
As consumers increasingly seek moments of joy and indulgence, Blue Bunny recognized the need to modernize its packaging to enhance shelf presence and unify its identity across over 100 SKUs. The goal was to amplify emotional connections with consumers, improve visibility, and make the brand irresistible in a crowded frozen dessert category.
We crafted a design strategy focused on playful indulgence and appetite appeal. The approach combined vibrant, dynamic imagery with consistent signature elements, creating a cohesive brand block that celebrated Blue Bunny’s fun and approachable nature.
The revitalized design featured energetic ingredient swirls, two-toned flavour banners, and vibrant product photography across formats, from tubs to handhelds. Each SKU highlighted Blue Bunny’s iconic blue and playful energy, ensuring shelf standout and easy navigation. A multi-channel rollout extended the joyful experience from retail shelves to digital platforms.
The refreshed packaging boosted shelf presence and consumer engagement, garnering positive retailer feedback and reinforcing Blue Bunny’s position as an everyday source of joy and indulgence in the frozen dessert aisle.
