Simplifying Wellness, Inspiring a New Generation
Since 1946, Adrien Gagnon has been a trusted name in Quebec’s vitamin and supplement market. However, its extensive portfolio lacked a clear structure, overwhelming consumers and diluting the brand image. The packaging design also needed modernization to appeal to younger, health-conscious consumers and support expansion across Canada and the US.
We simplified Adrien Gagnon’s brand architecture, organizing the portfolio to clarify its offerings while strengthening the brand’s image. The approach focused on creating a cohesive identity that resonated with modern wellness seekers.
The Masterbrand identity was revamped with a bold wordmark and a contemporary apothecary-inspired design, aligning with Adrien Gagnon’s all-natural positioning. A consistent communication hierarchy simplified product segmentation by usage and decluttered claims, making benefits crystal clear. The tagline, “Love Your Life” was introduced to rejuvenated the brand’s positioning and story.
The rebranding streamlined Adrien Gagnon’s portfolio, modernized its image, and positioned the brand to connect with a younger audience, driving relevance in both local and international markets.
