Back to articles

Pigeon Redesigns Iconic Hershey Chocolate Brand for the Holiday Season

Pigeon revitalizes Hershey’s Pot of Gold identity and packaging to encourage trial and promote gifting occasions amongst a growing, younger audience for a unified brand across North America. See the project feature in Canadian Grocer for more on Pigeon’s approach to this project.

https://canadiangrocer.com/pot-gold-unveils-new-look-key-sales-period

Other articles

Pigeon Brings its Clients, Friends & Family Tidings of Comfort and Calm

The holidays are here, with its fast-approaching deadlines, family commitments and last-minute shopping. That’s why we wanted to offer up …

- 1 minute read

Pigeon redesigns METRO Irresistible brand with bold new look

The Irresistible brand revitalization is making waves in the press. The new identity and brand platform are designed to captivate and connect …

- 1 minute read

Tapping into the Quebec Consumer: Strategies for Success

Pigeon’s CEO & Managing Partner, Elyse Boulet, and VP Strategy and Growth, Stéphane Crevier, hosted a webinar with NielsonIQ’s Francis …

- 1 minute read