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Pigeon Redesigns Iconic Hershey Chocolate Brand for the Holiday Season

Pigeon revitalizes Hershey’s Pot of Gold identity and packaging to encourage trial and promote gifting occasions amongst a growing, younger audience for a unified brand across North America. See the project feature in Canadian Grocer for more on Pigeon’s approach to this project.

https://canadiangrocer.com/pot-gold-unveils-new-look-key-sales-period

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Pigeon Featured on the Cover of PrintAction Magazine

We’re proud to share that Olivier Chevillot, Executive Creative Director , and Philippe Morin, Vice President, Production, were interviewed for the cover story of PrintAction’s January/February 2026 issue.  The article explores a topic central to modern CPG success: the …

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Exclusive PIGEON x CALLOSUM Research

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