logo
Back to articles

Pigeon brings a pop of wonder to the Canadian Health Food Association.

We created the Canadian Health Food Association NOW event identity system. We wanted CHFA to be more than a natural health and organic trade show, but the must-see health event focused on igniting new growth in the health & wellness category. In every booth and around every corner of “Pop of Wonder”, there is something new to be unearthed; a connection, an idea, an insight, a spark of inspiration.

https://strategyonline.ca/2022/09/13/the-canadian-health-food-association-gets-a-design-pop/

Other articles

Pigeon Featured on the Cover of PrintAction Magazine

We’re proud to share that Olivier Chevillot, Executive Creative Director, and Philippe Morin, Vice President, Production, were interviewed for the cover story of PrintAction’s January/February 2026 issue.  The article explores a topic central to …

- 1 minute read

Exclusive PIGEON x CALLOSUM Research

Revealing the Unsuspected Power of Gen X Generation X: The overlooked powerhouse of Canadian consumers For years, Generation X has operated …

- 1 minute read

What We Do Matters: Nearly 50 Brands Unite for a Unique Collective Stunt to Support the Local Economy

In response to today’s socio-economic challenges, PIGEON is spearheading a bold new initiative: a large-scale collective stunt bringing together nearly 50 brands …

- 3 minute read