We created the Canadian Health Food Association NOW event identity system. We wanted CHFA to be more than a natural health and organic trade show, but the must-see health event focused on igniting new growth in the health & wellness category. In every booth and around every corner of “Pop of Wonder”, there is something new to be unearthed; a connection, an idea, an insight, a spark of inspiration.

https://strategyonline.ca/2022/09/13/the-canadian-health-food-association-gets-a-design-pop/