Our team recently attended the CMO Forum in Toronto, an event that brings together Canada’s leading marketers, futurists, and thought …
For nearly a decade, Pigeon and IKEA Canada have joined forces to create campaigns that resonate deeply with audiences across …
Join us October 1st with our CEO & Managing Partner Elyse Boulet and our client Jonelle Ricketts, Head of Marketing, from …
After 44 incredible years in the industry, our “Uncle Pete” is retiring. Peter Pigeon has become a cornerstone in print …
We are thrilled to welcome a new addition to our growing team. Emily Joannisse is a seasoned talent management professional …
Discover how we are leading the way transforming ice cream packaging and marketing strategies on the INNODELICE ECOSYSTEM blog – …
Pigeon’s CEO & Managing Partner, Elyse Boulet, has been appointed to the board of the ICA – Institute of Canadian …
We are honoured to have been featured in Grenier’s latest issue where we share our approach as an agency on …
For 46 remarkable years, Thomas Pigeon has been at the helm of Pigeon, one of Canada’s most esteemed brand building …
In the heart of Toronto, amidst the vibrant energy of collaboration, our management team got together for a photoshoot that …
Read our latest press release to learn about the leadership transition at Pigeon as Elyse Boulet takes ownership with backing …
Our very own VP of Strategy & Growth, Stephane Crevier, has been featured in Strategy magazine, sharing invaluable insights on …
This International Women’s Day, Pigeon marks our third year creating and delivering 100 care packages filled with essentials generously donated by …
See more of Elyse & Olivier’s insights shedding light on the evolving landscape of branding, emphasizing the importance of authenticity …
In a world filled with advertising noise and marketing campaigns vying for attention, some brands rise above the rest by …
Visit Canadian Packaging to see how our package design work has helped grow Metro’s private label portfolio and drive consumer …
Pigeon created IKEA Canada’s latest back to school campaign Influenced by You – a concept speaking to the Gen Z …
A flurry of opinions and concerns have been raised in the advertising and marketing world on both client and agency-side …
We’re thrilled to share the latest additions to the Pigeon family and exciting updates to the friendly faces you already …
We developed the latest campaign for CF Montreal to recruit new fans and build on the club’s already impressive existing …
Gen Z has proven itself to be a tricky generation to reach – a group that typically runs the moment …
At the 30th edition of the Canadian Grand Prix New Product Awards presented by the Retail Council of Canada; 51 …
https://www.grenier.qc.ca/actualites/35035/une-image-de-marque-renouvelee-pour-la-sqprp
We updated the Omni Foods identity and packaging for their plant-based lineup in the US with a fresh, energetic, and …
Our bold and unique brand positioning and package design work for Ferme des Voltigeurs was recognized for its innovative approach …
Toronto May 2, 2023. After an exciting year of organic and net new growth with local, national, and global clients …
Anick Chartrand is a seasoned marketer with extensive experience in the private label, CPG, and QSR industries. We have the …
We’re excited to share with you a new series in our blog for you to get to know the wonderful …
Saturday April 22 is Earth Day – a day that celebrates the anniversary of the birth of the modern environmental …
It’s an honour to share that our design work for Distillerie 3 Lacs has won two more awards! We took …
On Monday, February 13th, at IKEA Etobicoke, approximately 60 students from Humber College’s Faculty of Media & Creative Arts advertising programmes …
Our President and Managing Partner, Elyse Boulet, spoke on a panel of exceptional women about empowering women in their professional …
Our latest design work for longstanding client Dainty Foods has hit the shelves with new gluten-free baking products. https://www.actualitealimentaire.com/actualites/les-aliments-dainty-foods-lance-des-melanges-a-patisserie-sans-gluten
Pigeon’s President and Managing Partner, Elyse Boulet, spoke at CTAQ’s annual convention in Quebec City with Brigitte Jalbert of Carrousel …
We’re thrilled to share that our brand strategy and package design work has been recognized by Strategy Magazine’s Shopper Innovation …
We are honoured to have been awarded Best of Show with our Simply the Goodz package design work and Best …
In honour of International Women’s Day, the team at Pigeon put together 100 care packages for the women of Red …
Our clients at Nutrinor commissioned Pigeon to develop the brand’s third consecutive 360 integrated marketing campaign to further communicate the …
Social Media is the always-evolving hot spot in consumer engagement that keeps marketers on their toes. The changes that came …
Pigeon is thrilled to share that we have made Premieres en Affaires list for top 130 women-led businesses in Quebec …
We’re thrilled to share that after years of design collaboration with IKEA Canada, our role has evolved to cover broader …
“The reports of my death are greatly exaggerated” – Mark Twain. There has been plenty of buzz in the media …
See more on the project at Little Black Book Online.
We’re proud to share that our President and Managing Partner, Elyse Boulet, has been presented as one of the top …
Visit Strategy Magazine to learn more about the strategy behind the new positioning and look and feel Pigeon created. …
Martin has been an integral part of our team for the last 5 years accelerating the trajectory of Pigeon’s current …
We revitalized the CF Montreal identity with a revamped logo that proudly speaks to the club’s roots. See more on …
Brands are Dead. Long live Brands. We live in the golden age of choice. Amazon’s 319 million square feet of …
We developed new positioning for Taste of the North bringing “joy in every bite” to regional Strawberry-indulgers with a fresh new …
We created the Canadian Health Food Association NOW event identity system. We wanted CHFA to be more than a natural health and …
We make people buy, love, and recommend your brand. Our award-winning design for SSense Tea is one example of our …
Zeb has a colourful background leading strategic initiatives at global agencies, bringing over 15 years of industry experience to our …
Just last month it was announced that change is coming yet again to our Facebook feeds to be more in …
We’re proud to share our brand design work on Silk’s innovative launch, Next Milk. Visit Strategy Magazine for more on Danone’s …
This is the 12th year of the Dieline Awards recognizing the world’s best creatives and agencies with nearly 1700 entrants …
We are excited to share our latest series discussing trending topics with our incredible clients at Pigeon. With the timeliness …
The truth is, after a few back-to-back years of pandemic life, we could all use a little laugh. “In a …
The power of women is undeniable. Today is about celebrating women, raising awareness against bias, and taking action to support …
All behaviour is rooted in emotion. The truth of what we feel, is what drives what we think and do. …
After a successful rebrand of Nutrinor’s Nordic Milks, Nutrinor continues communicating its brand truth about sustainable agriculture with its traceability …
We are thrilled to share that our package design for Ungava Gin, Wise by Nature Smoothies, and Distillerie 3 Lacs …
Pigeon is thrilled to share that we have made Premieres en Affaires list for top 110 women-led businesses in Quebec …
When discussing which countries handled the first wave of the coronavirus pandemic exceptionally well, we often hear reference to New …
Pigeon revitalizes Hershey’s Pot of Gold identity and packaging to encourage trial and promote gifting occasions amongst a growing, younger …
For the holidays the Pigeon team decided to step outside of the traditional-holiday-emailer box to bring clients, partners, friends, and …
2021 was another ‘interesting’ year for everyone. From day one, we have been immersed in the pandemic, continuing to having …
This holiday season truth and trust is at the top of Canadians’ shopping lists. They will be heading back to …
We’re thrilled that our client The Green Organic Dutchman has been named High Times Magazine’s Top Brand of 2021. It …
The Great Gentleman is an adventurous brand with a website rooted in the experience of “the pleasure of losing yourself” …
IKEA Canada has launched a new integrated brand campaign executed by Pigeon to support its Black Green Friday offers promoting …
Pigeon collaborated with Minimal combining respective brand design and web design expertise on the new website for The Great Gentleman, …
Consumers of today are expecting and demanding brands to actively lead the facilitation of change. They are investing their loyalty …
We recently helped our long-standing client, St-Hubert, on the redesign of its brand identity and retail packaging. Grenier featured the …
Our team redesigned an identity system for DUX to help better communicate its brand persona of being a responsible, dynamic, …
Our Vice President of Strategy, Stéphane Crevier, is appointed L’actualité alimentaire Food Personality of September. Learn more about our “living …
Pigeon created vibrant advertising campaigns for la Distillerie 3 Lacs exciting summer launches – Lime Basil Gin, Quebec’s first ever …
Ricardo is a beloved brand. To better reflect the brand’s personality and have a better impact of packaging in the …
Pigeon’s uniquely Canadian campaign for Ungava gin launches during the 2020 Tokyo Olympics. Check out the article featured in The …
As inherently social conventions, rituals are defined as a series of actions performed according to a prescribed order. Historically, we’ve …
At Pigeon, we navigate an ever-changing world for ourselves and our clients by using truth as our compass. The truth …
We are very proud of our team and our amazing client partners for the massive win at the 2021 PAC …
PIGEON continues to evolve with a refreshed brand and website to reflect its philosophy, culture, and raison d’être. PIGEON has …
Last January, as part of the DUX conference day, we demonstrated the importance of brand transparency. With the pandemic, transparency …
For us at Pigeon, diversity goes beyond inclusion for one race or gender – it’s about true inclusion for all. …
The pandemic has swung the pendulum back to familiar food territory, with a focus on being better – in all …
Mushrooms are having a moment. From food to fashion, sustainable materials, and to medicine, this miracle organism has never been …
